Fresh Food Wayfinders 

GIANT opened a new store in Broomall, PA and is featuring a very large section of fresh foods such as charcuterie, specialty cheeses, antipasto bar and more. Keeping with the same look and feel as the rest of in-store decor, the idea was to showcase the products through inspiration instead of simple direct product shots. Each rail sign incorporates shots of meals featuring the products against a black chalkboard background.