Sugru is a moldable glue that sticks to any surface and makes fixing things fun and simple while saving you money. This campaign is targeted towards college students and young professionals just starting out in their first apartments and constantly breaking things but can't afford to replace the item. Sugru allows you to fix items that are still functional. This campaign was created using an illustrated approach and play on words with the colors of the product itself being used as the color palette. Since the target audience is primarily on social media or traveling for work thats where the advertisement would run each being an animated and or video type of medium.  

For Educational Purposes Only